Meta and Google ads / Landing pages / Weekly reporting
Two places open this quarter
I run Meta and Google ads for businesses spending $1,000 to $40,000 a month. I rebuild the campaigns, cut whatever is wasting money, and send you a report every week that you never have to ask for.
Tashkent · GMT+5
I work remotely. Europe, the Gulf and Central Asia all sit inside my working day.
01 — What goes wrong
All three came out of one real account, in one sitting. The owner had been checking his monthly summary the whole time. None of this was visible there.
In one account an enquiry cost anywhere between $1.41 and $6.37. Same product, same month. The summary shows one number, $2.49, and it looks perfectly reasonable — which is exactly why nobody goes looking for the expensive half.
One campaign was set up for a single city and spent 80% of its money everywhere else, some of it in another country. Nobody did this on purpose. One setting was wrong and it stayed wrong for months.
“I called the contacts you sent. The ones who picked up said they never filled anything in.” Facebook forms are easy to tap by accident. Worse, every empty contact teaches the system to go and find more people just like them.
Six campaigns · one account · four months
The full width of each row is that campaign’s whole budget. The blue part is what reached the right city.
| Campaign | Reached the right city |
|---|---|
| Campaign 1 | 20.3% |
| Campaign 2 | 33.1% |
| Campaign 3 | 45.2% |
| Campaign 4 | 50.0% |
| Campaign 5 | 98.0% |
| Campaign 6 | 98.0% |
None of this is unusual. It is simply what happens when nobody looks past the top line.
02 — What you get
I do not sell brand awareness or monthly activity. Every job ends in a number you can check against your own bank statement.
I rebuild the campaigns, test the videos and images, and watch who actually replies. The waste comes out in the first week. After that the budget moves to whatever brings real buyers.
Ads that appear when somebody is already searching for what you sell. I keep the money on people ready to buy and off the ones who are only reading.
One page with one job: send people who are just looking on their way, and take the phone number of anyone who is ready. The enquiry appears in your CRM and in your sales chat the same second. I design it myself, so nothing waits in a queue.
The same system I use on my own accounts, set up on yours. It keeps an eye on the spending, tells you before the money runs out, and writes the weekly report on its own. Nobody has to log in anywhere.
03 — Results
Most names are hidden because the client asked. Every number below is exported straight from the ads dashboard, and I will show you the original on a call.
Took over from the previous specialist. Two things were wrong: four campaigns were spending half their money in cities they were not set up for, and a tenth of the budget sat in the most expensive campaigns nobody had compared. Both were fixed inside a week.
The biggest of twelve residential developments I run in Kazakhstan. The target was $2.50 per enquiry. The month closed at $2.04, using only 78% of the planned budget. All twelve together that month: 6,697 enquiries at $2.75.
Back-to-school season across a capital city and eleven regions. Instead of one campaign for the whole country, each store got its own catchment, so nobody paid to advertise to people two hundred kilometres away.
Three courses sharing one budget. One brought students at $0.67. Another cost $2.22, ate 39% of the money and returned 18% of the enquiries. In the summary these average out and look fine. Split by course, the problem takes ten seconds to see.
Facebook forms were producing contacts who denied ever filling anything in, and the sales team was losing days calling them. I replaced them with a page that asks four questions first. Real enquiries now reach the CRM and the sales chat instantly, and the advertising learns from actual buyers instead of accidental taps.
The buyers here are builders and site managers in two regions, not the general public. Guessing at interests burns money fast, so the advertising is built from the profiles of people who already bought. One month, 502 enquiries at $1.63.
04 — The system
I wrote this because putting reports together by hand was eating five hours every Friday. It is now a dashboard inside Telegram watching 29 accounts. You can have it on yours.
Ads stopped, a payment failed, the account hit a limit. You hear about it from the system, not from a customer asking why your ad disappeared.
A day before the balance runs out, and again before the next card charge. A payment that fails on a Friday evening stops being something you find out about on Monday.
Seven pages: what was spent, how many enquiries came in, what each one cost, which campaigns and which videos did the work. In your chat every Friday, good week or bad.
Set a monthly budget for each account, how many enquiries you want and what you are willing to pay for one. The dashboard puts how far through the month you are next to how far through the plan.
Every day the spending and the results go straight into Google Sheets, so you, your accountant and I are all looking at the same numbers.
Example view
| Week | Cost per lead |
|---|---|
| 1 | $3.62 |
| 2 | $3.48 |
| 3 | $3.55 |
| 4 | $3.21 |
| 5 | $3.30 |
| 6 | $2.98 |
| 7 | $2.86 |
| 8 | $2.94 |
| 9 | $2.62 |
| 10 | $2.48 |
| 11 | $2.35 |
| 12 | $2.21 |
05 — The obvious question
Fair question, so here is the straight answer rather than a paragraph about passion.
Facebook and Google work the same wherever you sit. What changes is overhead. An agency bills you for a floor full of managers. Here you pay one person to do the work.
GMT+5 covers the Gulf entirely, overlaps Europe all afternoon, and reaches the US East Coast every morning. When something breaks overnight, I am already awake for it.
No salesperson on the call and a junior on your account afterwards. The person you speak to is the person in your account, and the same person who wrote the reporting system.
06 — Packages
The advertising budget is separate and you pay it straight to Facebook or Google. I never hold your card and I take no cut of what you spend on ads.
Start here
Delivered in 5 business days
Book the auditMost common
Month to month, 30 days notice
Start with GrowthFull stack
Setup normally $600, waived here
Talk it throughThis whole page argues that ad accounts leak money. So if I open yours and cannot show you more waste than the $290 I charged, the audit is free and you keep the report anyway. I have not had to do that yet.
07 — How it goes
I look at the account before promising anything. If I cannot see a way to improve it, I will say so instead of selling you a year of monthly fees.
New campaign structure, new creative, tracking checked from click to enquiry. Nothing goes live until a test enquiry has actually arrived where it should.
The numbers arrive every week, good or bad. When something breaks you hear it from me the same day, usually within the hour.
08 — Who you are hiring
I run ads and I write code. Three years of buying traffic for an agency in Tashkent, currently a dozen live projects and 29 accounts under watch. When the reporting was eating five hours every Friday, I wrote the system that does it instead. That same system is what I install for clients.
You work with me directly. Nobody passing your questions along, and nobody learning the job on your budget.
Start here
$290, five working days, and a plan in priority order that works with me or without me.
09 — Start
Tell me what you are advertising and what is not working. I reply within one working day and say honestly whether I can help. If I cannot, I will say so and point you somewhere better.
Or reach me directly
Telegram is fastest. For a call, send two or three times that suit you in your own timezone and I will confirm one of them.